Kickstarter for Tech Entrepreneurs (week 23)
Science board game "Compendium" 2018 Looking at a financial model for innovation and entrepreneurship. The creation of the Kickstarter Website in 2009 has to be one of the most innovative solutions to enabling entrepreneurship to flourish. It allows a variety of creative and technical projects to set a target, offer rewards and then for backers to pledge money in order for the project to be realised. Often there are smaller rewards plus a big final product too... this allows people to support creators and artists whose project they believe in, and want to exist in the world rather than just pre-purchasing an item. If sufficient funding is not raised then all pledges are cancelled and the project cancelled. It can of course learn from that, maybe look at why it did not reach it's goal and work harder to solve those issues. Marketing and social media play a huge part in the success of Kickstarter funding pledges, As does a professional and engaging pitch. ...