Two Lectures - Dr Goswami and Dr Fitzpatrick

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Lego women of NASA series Hewitt, J. (2017)
I have been very much enjoying the guest lecturers this term. First Dr Parik Goswami introduced us to the world of Innovation, Invention and Exploitation.
Invention being a new idea and innovation being the development and implementation of an idea, while exploitation is the final stage that of marketing/selling/using the innovation.
He encouraged us to think big, not worry about trying to do everything ourselves, join forces, employ others and not limit ourselves. Respecting other disciplines, breaking down boundaries and collaborating to grow beyond our niche interests.
He pointed out the importance of observation - looking for a gap in the market or a common problem and gave many useful pointers for dealing with IP, patents, copyright trademarks, etc and suggesting ways of monetising ideas through licensing, franchising and assignment etc.

I was reminded of Dorothy Vaughan of NASA in the film Hidden Figures who, discovering her manual calculating department was going to be replaced by machines and potentially all made redundant, set about learning all about the new computers, spotting and pre-empting the need for skilled operators.

Next Dr Donal Fitzpatrick head of art and Communications at Huddersfield examined creativity, research and the ways in which design management bridges forms of technology and craft. He listed the attributes of creative people - being attracted to complexity - open to new possibilities etc and pointed out the importance of "play" in exploring new ideas.
He name checked philosophers Jarry, Shopenhauer, Deleuze, Badiou and Zizek and finished by encouraging us to constantly rethink the proposition, disrupting, rebelling and expanding!

The process is the goal, don't have tunnel vision, be open to exploring the ideas that appear along the way.

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